What we collect
We may collect the following information:
- Contact information including address, telephone number and email address
- Bank details
- Transaction data
- Technical data
- Usage data
- Demographic information such as postcode, preferences and interests
- Other information relevant to customer surveys and/or offers
For a full list of cookies we collect please contact us directly at email@example.com.
How we collect your personal information
You may give us your personal and financial data by filling in forms, or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you apply for Goods, create an account on our website, request marketing to be sent to you, gives us feedback or contact us.
As you interact with our website, we automatically collect technical data about your equipment, browsing actions and patterns. We collect this data by using cookies and other similar technologies – please see below for further information about our cookies.
We will receive personal data about you from various third parties and public sources including but not limited to, analytics providers, search information providers, providers of technical, payment and delivery services, Companies House and the Electoral Register.
What we do with the information we gather
We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:
- Internal record keeping.
- To perform our obligations under any contract we have entered into with you or intend to enter into with you including but not limited to processes and delivering your order and providing after sales care, managing payments and collecting and recovering money owed to us.
- To manage your relationship with us
- Responding to communications that you send to us via the website and other communication methods
- We may use the information to improve our products and services.
- If you have subscribed to EC Hopkins Ltd newsletter, we may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.
- If you have subscribed to EC Hopkins Ltd newsletter, from time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. We may use the information to customise the website according to your interests.
- To deliver relevant website content to you, and to administer and protect our business and our website.
- Where it is necessary for our legitimate interests and your interests and fundamental rights do not override those interests.
- Where we need to comply with a legal obligation.
Generally, we do not rely on consent as a legal basis for processing your personal data although we will get your consent before sending third party direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us.
How we share your personal data
We may share your personal data with our sub-contracted delivery companies, our group companies, our accountants and other financial service providers, our legal advisers, other businesses we may seek to acquire or merge with.
We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third –party service providers to use your personal data for their own purposes and only permit them to process your data for specified purposes and in accordance with our instructions.
International transfer of your data
We may have to transfer your data outside of the EEA if you have placed an order for delivery outside of the EEA. We will only transfer such data as necessary to effect delivery of the Goods you have ordered in accordance with our Contract.
Except as outlined above we do not transfer your personal data outside of the EEA.
We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.
We will only retain your personal data for as long as is reasonably necessary to fulfil the purposes we collected for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect of our relationship with you.
To determine the appropriate retention period for personal data, we consider the amount , nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.
By law we have to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for six years after they cease being customers for tax]purposes.
In some circumstances you can ask us to delete your data: see your legal rights below for further information.
In some circumstances we will anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you
Your legal rights
Under certain circumstances, you have rights under data protection laws in relation to your personal data, including to:
Request access to your personal data.
Request correction of your personal data.
Request erasure of your personal data.
Object to processing of your personal data.
Request restriction of processing your personal data.
Request transfer of your personal data.
Right to withdraw consent.
If you wish to exercise any of the rights set out above, please contact us.
You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we could refuse to comply with your request in these circumstances.
We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.
We try to respond to all legitimate requests within one month. Occasionally it could take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated
A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.
We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.
Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website. There are different levels of control too. You are able to prevent just third-party cookies being deployed, effectively opting out of behavioural advertising, and some even allow you to block specific companies you do not wish to deploy a cookie, instead of selecting all companies.
In order to manage your cookies, please select your browser from the list below and follow the instructions:
Cookies may be either "persistent" cookies or "session" cookies. A persistent cookie consists of a text file sent by a web server to a web browser, which will be stored by the browser and will remain valid until its set expiry date (unless deleted by the user before the expiry date). A session cookie, on the other hand, will expire at the end of the user session, when the web browser is closed.
1. Essential Cookies. These cookies are essential for the running of our websites. Without the use of these cookies parts of our websites would not function, these are typically used within contact forms or the secure login section of our site.
2. Analytical Cookies. We use these types of cookies to monitor the usage of our website. These cookies provide us with information that helps us provide a better service / product to our customer, they also identify any areas that may need maintenance.
3. Third Party Cookies. We may also track IP addresses. An IP Address is a number that can identify an Internet Service Provider and country location. It cannot provide personal information.
How To Prevent Online Behavioural Advertising
The "Your Online Choices" page provided by the Internet Advertising Bureau (IAB), provides an easy way to opt out of behavioural advertising from each (or all) of the networks represented by the IAB.
Links to other websites
Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.
Controlling your personal information
You may choose to restrict the collection or use of your personal information in the following ways:
- when creating an account on our website, look for the box that you can tick to indicate that you wish to subscribe to EC Hopkins Ltd newsletter - this information will be used by EC Hopkins Ltd for direct marketing purposes only
- if you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by logging into your account dashboard and unticking your Newsletter Subscription
We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so.
You may request details of personal information which we hold about you under the GDPR (General Data Protection Regulations). If you would like a copy of the information held on you please write to EC Hopkins Ltd at Unit 1, 82 Kettles Wood Drive, Woodgate Business Park, Birmingham, B32 3DB or email us at firstname.lastname@example.org.
If you believe that any information, we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.
Cookies set by WooCommerce
Cookies are used by WooCommerce in a variety of ways.
Cookies depend on specific features that are enabled on a store. The cookies are active when a user interacts with one of these features or to allow admin functions to be performed from within the store’s dashboard.
Details are provided in tables below, listing various cookies that are set for users of stores with the WooCommerce plugin installed.
Store front end:
|woocommerce_cart_hash||session||Helps WooCommerce determine when cart contents/data changes.|
|woocommerce_items_in_cart||session||Helps WooCommerce determine when cart contents/data changes.|
|wp_woocommerce_session_||2 days||Contains a unique code for each customer so that it knows where to find the cart data in the database for each customer.|
|woocommerce_recently_viewed||session||Powers the Recent Viewed Products widget.|
|store_notice[notice id]||session||Allows customers to dismiss the Store Notice.|
No personal information is stored within these cookies.
Store dashboard (/wp-admin):
|woocommerce_snooze_suggestions__[suggestion]||2 days||Allows dashboard users to dismiss Marketplace suggestions, if enabled.|
|woocommerce_dismissed_suggestions__[context]||1 month||Count of suggestion dismissals, if enabled.|
|tk_ai||session||Stores a randomly-generated anonymous ID. This is only used within the dashboard (/wp-admin) area and is used for usage tracking, if enabled.|